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Research Update: Whey Protein Supplementation Linked to Enhanced Muscle Mass and Function in 4-Week Clinical Study
An overwhelming amount of scientific research evidence suggests that increasing dietary whey protein intake, when combined with a regimen of regular resistance exercise, will facilitate positive physiological outcomes including enhanced muscle mass and strength. The additional protein in the form of high biological value (BV) whey protein improves body composition and function even when traditional whole food sources of protein (beef, eggs, chicken, etc) are already present in the diet.Yeah, yeah, we know: Spoiler alert. But you may be surprised at just how effectively whey protein intake can increase mass and performance, and how quickly you can expect to see results. One recent study, conducted in South Korea and published in the scientific journal Nutrients in February of 2023, explored the relationship between whey protein supplementation and augmentation of muscle mass and function. It also had some pretty interesting test controls in place. Its time frame? Just four weeks.A Whey Protein Study With Unique ControlsIn the randomized, double-blind, placebo-controlled study (Chae-Been Kim 1), researchers were seeking to investigate the effect of whey protein supplementation under dietary control on improvements in muscle mass and function following resistance exercise training. Thirty-two healthy men in their 20s and 30s were randomly assigned to either a whey protein supplementation group taking whey protein isolate or a placebo group. (The whey protein supplement and placebo were formulated in chocolate-flavored powder form, with one pack of whey protein powder supplement containing 20 g of whey protein isolate, 8 g of carbohydrate, and 6.4 g of dietary fiber, while one pack of placebo contained 25 g of carbohydrate instead of protein.)Both groups underwent resistance exercise training for 4 weeks. All participants performed resistance exercise at 60%–70% of 1-repetition maximum (RM) for 60 minutes per day, 6 days per week. For dietary control, each participant was given 3 meals per day corresponding to the estimated daily energy intake calculated by the individual amount of exercise and resting metabolic rate for the entire period of the study. Body composition and isokinetic muscular function were measured before and after the intervention.The structure of this study is important because few studies have investigated the effects of whey protein supplementation under dietary control. In typical studies, the subjects' diet is determined via a diet log or questionnaire, without strict supervision, and the longer the study period, the more inaccurate the study participants' records can become. Here, that variable has been removed by controlling the participants' diet. All participants were provided 3 pre-packed meals per day, each containing a ratio of 10% protein, 30% fat, and 60% carbohydrates based on the individual’s calculated daily caloric intake. Compelling Results in Just 4 WeeksOnce the intervention period was concluded, the subjects' body composition was measured via bioelectrical impedance analyzer and muscular strength and endurance were measured using an isokinetic dynamometer. The results they found should be of great interest to anyone seeking to enhance physique and performance. "After four weeks of resistance exercise, the change in muscle mass was significantly different between the two groups," the researchers stated. "The whey protein group showed significantly increased muscle mass, whereas the placebo control group did not. Although the increase in muscle mass was relatively small, considering that body weight was also significantly decreased, this increase in muscle mass could be meaningful. These results suggest that whey protein supplementation has an additional effect on resistance exercise-induced increases in muscle mass."The researchers also reached similarly encouraging conclusions about whey protein's effect on muscular function. "After 4 weeks of resistance exercise ... the whey protein group showed significantly increased strength of both the dominant and non-dominant knees and shoulders, whereas the placebo control group did not," they stated. "Similar to the results for muscular strength, there were also significant differences between the two groups in selective muscular endurance of the knee and shoulder. The whey protein group showed significantly increased endurance of the dominant knee and shoulder, whereas the endurance of the placebo control group did not change."The researchers concluded, "The results of this study indicate that whey protein supplementation promotes muscle mass increase and selective increases in muscular strength and endurance from resistance exercise. This suggests that whey protein supplementation is practically effective independently of the normal diet."These developments come as welcome validation to those in the sports nutrition community who have long championed superior-quality whey protein formulations as valuable complements to a healthy and balanced dietary regimen. More (and better) protein is your pathway to enhanced physique and performance. Advanced Protein Science for Enhanced ResultsHere is where we emphasize the importance of "better protein." The protein marketplace has been in a state of upheaval for at least ten years now, as raw material demand has escalated dramatically and manufacturing capacity has remained static or even declined. Post-COVID supply chain issues have only made the situation worse.Not surprisingly, many less-than-scrupulous manufacturers have taken to cutting corners on everything from ingredient quality to the actual amount of real protein found in each container. Cheap whey concentrates, inert fillers, and deceptive protein-spiking methods are once again in the ascendant. Some of these lesser proteins, nutritionally speaking, are little better than the placebo controls in the study cited above when it comes to building new muscle mass or enhancing training.In trying times like this, a savvy consumer is well advised to stick with manufacturers who have a long history of setting very high standards for ingredient quality and manufacturing protocols -- and sticking to them.ProSource's own NytroWhey Ultra Elite has been helping serious athletes achieve their training and physique goals for almost two decades now. Our flagship protein formula is famous for its unsurpassed matrix of protein technologies designed to exponentially increase protein synthesis, support recovery, and drive significant growth.The ultra-premium-grade, cold-processed CFM whey protein isolate in NytroWhey Ultra Elite is loaded with critical growth catalysts primed for rapid-action muscle support. For even faster uptake, advanced whey protein hydrolysates yield extremely low-molecular-weight peptides for super-swift absorption into muscle tissue. NytroWhey Ultra Elite also contains a state-of-the-art leucine peptide technology designed to transport leucine to muscle tissue more efficiently, increasing muscle power and work output.Because ProSource is committed to improving even its best products on an ongoing basis, NytroWhey Ultra Elite has been subtly modified to make it even more ideal for fitness-conscious people intent on eating clean and eating well. Several adjustments to NytroWhey Ultra Elite's nutritional profile have made it simpler, more natural, more digestible and more bioavailable. The last traces of gluten and soy have been removed, fiber content has been reduced and healthy fats sourced from sunflower oil have been added. NytroWhey Ultra Elite has been the industry leader in purity, potency and power since the day it first appeared; now its superiority is beyond question.As the latest scientific research continues to highlight the importance of whey protein supplementation for hard-training athletes, ProSource's NytroWhey Ultra Elite continues to be their #1 option for real physique and performance results.Scientific Reference1 Chae-Been Kim, Jong-Hoon Park, Hyoung-Su Park, Hye-Jin Kim and Jung-Jun Park. Effects of Whey Protein Supplement on 4-Week Resistance Exercise-Induced Improvements in Muscle Mass and Isokinetic Muscular Function under Dietary Control. Nutrients 2023, 15(4), 1003. Published: 16 February 2023.Use products as directed with a sensible nutrition and exercise program. Read and follow all product label instructions and warnings thoroughly before use. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.The articles featured herein are for informational purposes only and should not be construed as medical advice. Specific medical advice should only be obtained from a licensed health care professional. No liability is assumed by ProSource for any information herein.
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Time to Grow! Your Supplement Guide to a Successful Bulking Phase
Ah, the winter winds, the spring thaw. For the aspiring bodybuilder, they can mean only one thing. It's the season to get BIG.Chances are, if you’re even considering entering into a bulking phase, you’ve already got your training regimen pretty much dialed in. Your work output is increasing gradually but steadily; your splits are fine-tuned; your intensity is on point. If you're doing any extravagant cardio, you're already cutting back on that now.The real challenge is going to present itself in eating more. A lot more. And making every calorie count so as to ensure that a significant proportion of your added mass is muscle, not fat. Calculate Your Real Caloric Needs and Fine-Tune Your MacrosHow much more will you be eating? Well, to start with, about 10% to 20% more. To find out your total daily caloric needs, seek out one of the many Total Daily Energy Expenditure (TDEE) calculators online and enter in your information. The TDEE calculator will output an optimum daily number of calories you should be consuming to stay about where you are right now, physique-wise. Eat less, you'll lose weight. Eat more, you'll gain weight.Let's say your TDEE calculator spits out a number like 3,000 calories per day to maintain the status quo. That means that you're going to have to add from 300 to 600 calories per day to start growing. Seems easy, right? Well, no. Because they can't just be any calories. They have to conform to your macronutrient ratios, and they have to be high-quality calories. A good benchmark for macros is 45% carbs / 35% protein / 20% healthy fats. Generally speaking each gram of carbs corresponds to about 4 calories, protein also 4, and more calorie-dense fats provide 9 calories.So, doing a little math, we find that 45% of 3,300 calories is 1,485 calories or 371 grams of carbs. Thirty-five percent of 3,300 is 1,155 calories or 288 grams of protein. And finally 20% of 3,300 is 660 calories or 73 grams of healthy fats.How hard could that be? Well, a typical 5-oz chicken breast provides about 30 grams of protein and two grams of fat. Five ounces of broccoli provide 10 grams of carbs. So as you can see, you've got some eating to do. And keep in mind, that 3,300 calorie figure is your starting point. You're going to be stepping on the scale 3 to 4 times a week and watching for weight gain. Quality weight gain. If it's not there, you're going to have to step up your caloric intake again.This is where so many people looking to add muscle mass fail. They simply underestimate the sheer number of calories they need to consume daily to grow.You've got to pre-prepare meals and have them always ready to go. You've go to eat six or seven meals spaced out through the day to consistently maintain a caloric surplus. You've got to track your macros, being smart about protein, carbs, and fats.This is where a high-quality dietary supplement or two (or three) can come to your rescue. Let's take a look at a few. Supercharge Your Growth With a Superior-Quality Mass BuilderHere at ProSource, we talk all the time about how important protein -- whether from whole food sources or from the highest-quality whey protein supplement formulas -- is for support of a highly active lifestyle, peak physique and overall wellness. Our own flagship protein NytroWhey Ultra Elite is at the absolute scientific vanguard here in terms of ingredient quality and processing. We're justly proud of it.We realize sometimes though, that some of our readers aren't quite clear about the difference between a protein formula and a mass builder. Yes, a whey protein formula is essential to building and maintaining lean muscle mass. But a mass builder is something different. Think of a protein formula -- the best ones, anyway -- as a highly specific, precision-targeted infusion of nutrition. A snack, if you will, that muscles thrive on. A mass builder, on the other hand, is a banquet. It's a wider spectrum of nutrients with a special purpose and best used at a very specific time.After a strenuous workout, your muscles have been ravaged and are crying out for fuel, your glycogen stores have been depleted, and protein synthesis is declining precipitously. MyoZene from BioQuest addresses each of these dire situations with the help of a number of highly advanced technologies.MyoZene's protein component is perfectly suited to your increased bulking-phase requirements. It is comprised of a blend of highly specialized hydrolyzed whey rich in essential di- and tri-peptides for ultra-rapid absorption into the muscle, and also fortified with an advanced leucine peptide technology to enhance muscle protein synthesis.Just as importantly for those looking to add significant lean muscle bulk, MyoZene contains an advanced carbohydrate matrix designed to raise blood glucose levels, potentiating insulin release, which in turn plays a key role in skeletal muscle protein synthesis by activating ribosomal activity and growth initiation factors within skeletal muscle.Finally, to ensure that MyoZene is your one-stop shop for post-workout muscle growth, MyoZene contains creatine monohydrate for cell volumization and strength support, taurine and glutamine for recovery support, and L-carnitine L-tartrate for additional hormonal support. How well do all these components work together? Spectacularly well, according to the results of a landmark brand-specific clinical study presented at the prestigious American College of Sports Medicine Annual Conference (1 Lou, Feldman, et al). This independently conducted research study found that after 28 days of MyoZene supplementation in conjunction with a bodybuilding training regimen, subjects experienced a 24% increase in muscular endurance mid-way through the study and a 32% increase after one month of training. Crucially for people engaged in serious bulking up, subjects also experienced a notable reduction in body fat as well. MyoZene clearly is a powerful tool in your bulking-phase toolbox. Feed the Beast with a Potent and Calorie-Dense Mass-Gain Muscle-Support FormulaAs we said above, when it comes to bulking up, calories are the name of the game. But not just any calories. Typical "hard-gainer" or "mass gainer" formulas on the market are notorious for being dumping grounds for manufacturers' least nutritionally useful ingredients -- poorly processed ion-exchange whey, absolutely inert protein fractions, and lots and lots of simple sugars.After-Mass from ProSource contains an ample amount of calories alright -- 310 per serving. But those calories derive from a nutritional profile engineered to fuel growing muscle tissue over both the short and long term. The 25 grams per serving of cutting-edge tri-phasic protein complex in After-Mass is composed of hydrolyzed whey to support protein synthesis in the immediate aftermath of your workout, while whey protein concentrate and hydrolyzed casein provide an extended flow of aminos to keep your muscles in a growth-favorable state.After Mass also contains 48 grams of precision-targeted, high-glycemic carbs that will restore glycogen reserves depleted during exercise, raise blood glucose levels and potentiate insulin release for improved nutrient delivery to muscles, and support the secretion of insulin-like growth factors. Additional glutamine, leucine, taurine and other key aminos enhance recovery and growth as well. That's a lot of nutrition in one affordably priced mass-gain supplement! Facilitate Digestion and Nutrient Utilization with a Super-Complete Daily MultiIt's all very well to task your body with assimilating lots of extra caloric content, but you have to give your body the tools it needs to absorb and utilize all that extra nutrition. At any given moment, your bodily systems are executing countless tiny mitochondrial transactions aimed at shoring up metabolism, organ health, muscle growth and overall wellness. These physiological actions are dependent on dozens of trace minerals, enzymes, antioxidants and vitamins that are not always abundant in your diet, if they're present at all. If you're looking to radically transform your physique, now is not the time to reach for a generic grocery-shelf daily multi. ProSource's Super MegaMax is designed specifically with the athlete and highly active person in mind. It contains a complete spectrum of essential nutrients formulated from the highest-quality sources and provided in dosages specifically intended to support and fuel your unique dietary requirements. In addition to a full complement of vitamins and minerals, Super MegaMax provides vital nutrients for optimized cardiovascular health, key co-factors for hormonal support, powerful botanicals for optimized free radical protection, and highly bioactive forms of immune-supporting vitamins C and D. To support the kinds of high-intensity exercise you engage in, Super MegaMax also contains joint health support compounds MSM, calcium and boron, plus NAC, CoQ10 and alpha lipoic acid for cellular energy production, as well as trace minerals for hydration and muscle endurance support. Bulking up can be stressful! Ease the burden with a wide-spectrum, super-comprehensive daily multi like Super MegaMax.Support Strength and Muscle Volumization with the World's Best Creatine Finally, no physique enhancement program would be complete without the proven strength-building power of pure creatine monohydrate. ProSource Creatine Monohydrate is 100% Creapure® sourced from Alzchem of Germany, the world leader in superior creatine manufacturing. Creapure's ultra-pure, micro-crystallized creatine monohydrate provides the muscle volume and strength-increase results that will convert ramped-up caloric intake into dramatic new mass. For creatine monohydrate, athletes everywhere know they can trust ProSource for the world's purest, most potent form.Keep the Big Picture in MindNow that you've got your calorie intake ramped up and elevated in overall quality, you really need to put all that fuel to work. As we've said, your training regimen should already be fine-tuned, high-volume, and driven by max intensity. Don't be afraid to change things up to shock your muscles into growth, but keep your overall work output at optimum levels.Ease off the cardio. Research backs the notion that trying to combine resistance training with significant amounts of cardio exercise creates an interference effect in which each type of exercise undercuts the body's metabolic response to the other. If you must indulge in cardio, stick to one or two sessions per week and stay away from steady-state, growth-dampening pursuits like distance running or circuit training. Try some sprints or swimming short, high-intensity lengths in the pool instead.Tinker with your caloric volume and macros. Weigh yourself 3 or 4 times a week to see how you're progressing and adjust your consumption appropriately. Unless you're starting at absolute zero in terms of muscle mass, growth should be slow but steady -- about .25% to .5% of your body weight per week. To put your expectations in perspective, only about one pound of that will be new muscle tissue. Mass gain is a long game.Finally, get adequate rest. Real growth is impossible unless you give your body and your muscles the rest they need to repair and recover. Okay now. Ready? Go grow!Scientific References1 From "An Open Label Clinical Trial Evaluating the Effects of MyoZene with Resistance Training on Changes in Body Muscle Strength." Lidia Lou, MS, Samantha Feldman MS, RD, William Chong BS, Douglas Kalman PhD, RD, FACN, Diane R. Krieger, MD. May 2008. Presented at the 2008 American College of Sports Medicine Annual Meeting in Indianapolis, IN.Use as directed with a sensible nutrition and exercise program. Read and follow all product label instructions and warnings thoroughly before use. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.The articles featured herein are for informational purposes only and should not be construed as medical advice. Specific medical advice should only be obtained from a licensed health care professional. No liability is assumed by ProSource for any information herein.
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Research Update -- Increased Protein Intake Preserves Muscle Mass and Enhances Diet Quality During Weight Loss
There are certain universal truths of nutrition and fitness that emerge as anecdotal evidence long before they are validated by clinical science. One of these truths is this: Increasing protein intake makes dieting easier, makes portion control easier, and just generally makes you feel stronger, better and more vital during times of caloric restriction.Nutrition experts have long known that simply cutting calories indiscriminately is not a pathway to successfully losing weight. It's hard to do first of all, and the results -- even if you attain them -- are virtually impossible to maintain over the long term. Eventually you're going to start consuming more calories again and the excess weight is going to return. Likewise, fad diets and gimmicky low- or no-calorie snacks are dead ends because they contain none of the nutrition your body needs to perform necessary tasks -- like burning fat and utilizing it for energy, for instance.The bottom line is this: To lose excess weight, you can't just eat less. You have to eat better.In recent years, a number of clinical studies have been undertaken to investigate the relationship between increased protein intake and improvements in overall body composition. Reliably, these studies have shown that ramping up your protein consumption is a winning strategy for losing weight slowly and steadily and keeping those pounds off. Protein can also help support the lean muscle mass that caloric deprivation tends to diminish over time. This second point is especially important because diminishments in lean muscle mass make your body a less efficient fat-burning machine.Here at ProSource, your #1 resource for all things fitness-related, we try to keep you updated on these scientific developments. But there's a lot of studies out there. Fortunately, one recent analysis has pooled the data from multiple trials to make a pretty convincing case that protein is your dietary ally in the war against excess body fat.The Correlation Between Increased Protein Intake, Better Quality Diet and Improved Body CompositionIn the analysis, published in the July 2022 issue of the scientific journal Obesity, data was pooled from several studies conducted at the same laboratory at Rutgers University over a dozen years, in which subjects participated in a 6- to 12-month weight-loss intervention. Subjects in each of the studies were between 24 and 75 years of age, manifested BMI (body mass index) consistent with overweight or obesity and completed weekly counseling sessions with a registered nutritionist. All participants were advised to maintain their usual physical activity during the intervention.Subjects were divided into two groups -- a High Protein Group (average of 79 grams/day) and a Low Protein Group (average of 58 grams/day. During the studies, subjects' diet quality was evaluated by way of food intake records submitted by the participants and assessed using the Health Eating Index standard. Body composition was measured by dual-energy x-ray absorptiometry.At the end of the studies, researchers found that Healthy Eating Index scores among the High Protein Group were consistently higher than those in the Low Protein Group, a finding the researchers attributed to participants in the HP Group self-selecting greater green vegetable intake and reduced refined grain and added-sugar intake, as well as the additional protein (as documented in food intake records). This preference for healthier eating and less junk-food snacking may correspond with overall greater feelings of satiety and/or general health and fitness consciousness.At the same time, while both protein groups lost a similar amount of weight and fat mass during caloric restriction, there was a greater decrease in lean muscle mass in the Low Protein Group as compared with the High Protein Group, whether calculated as percentage or as kilogram loss. Greater retention of lean muscle mass correlates well with a dieter's capacity for sustaining weight loss over time while maintaining increased vitality.Protein is the Perfect Weight-Loss FoodWhile none of the conclusions arrived at above should come as a surprise to fitness-conscious people who are careful about what they eat, it's always nice to see anecdotal evidence borne out in a clinical setting. Simply put, extra dietary protein has a lot to offer in terms of enhanced body composition. Protein is naturally thermogenic because it requires extra energy to digest. High protein intake has been shown to significantly boost metabolism and increase the number of calories you burn. It promotes a feeling of fullness, decreasing junk-food cravings. And it supports the muscle tissue you need to burn fat.The protein intake for the High Protein Group in the above-cited meta-analysis is consistent with the daily RDA for protein intake of 0.8 grams of protein per kilogram of body mass each day. However, many nutrition experts suggest that higher intakes of protein (as much as 2 grams of protein per kilogram of body mass per day) is indicated for highly active people seeking to limit the loss of muscle while restricting calories. Whole food sources of protein (beef, chicken, fish, eggs, etc.) should form the foundation of your high-protein, muscle-sustaining diet during periods of caloric restriction. Supplementing with a high-quality protein formula once or twice during the day is also highly recommended for lean-muscle support and keeping fat utilization at optimum levels. As we always say, choosing the right protein for you is of utmost importance. ProSource's own NytroWhey Ultra Elite is famous for its unsurpassed matrix of protein technologies designed to exponentially increase protein synthesis, support recovery, and drive significant growth. The ultra-premium-grade, cold-processed CFM whey protein isolate in NytroWhey Ultra Elite is loaded with critical growth catalysts primed for rapid-action muscle support. For even faster uptake, advanced whey protein hydrolysates yield extremely low-molecular-weight di- and tri-peptides for super-swift absorption into muscle tissue. And its state-of-the-art leucine peptide technology is designed to more efficiently transport leucine to muscle tissue, making it a muscle-building powerhouse of unprecedented power and productivity. ProSource has also recently reformulated its NytroWhey Ultra Elite to make it even more ideal for fitness-conscious people intent on eating clean and eating well. Several adjustments to NytroWhey Ultra Elite's nutritional profile have made it simpler, more natural, more digestible and more bioavailable. The last traces of gluten and soy have been removed, fiber content has been reduced and healthy fats sourced from sunflower oil have been added.Prioritize Protein in Your Weight Loss PlanIf simply decreasing caloric intake were the sole driver of excess weight loss, there would be a lot more diet successes than failures out there. Instead, the opposite is true. To improve your odds of success, you need to choose not just less food, but healthier food options. Protein, whether from whole food sources or from a superior-quality whey formula, is a big part of a higher-quality diet and more sustainable weight loss.Scientific ReferencesAnna R. Ogilvie, Yvette Schlussel, Deeptha Sukumar, Lingqiong Meng, Sue A. Shapses. Higher protein intake during caloric restriction improves diet quality and attenuates loss of lean body mass. Obesity, Volume 30, Issue 7, July 2022, Pages 1411-1419.Use products as directed with a sensible nutrition and exercise program. Read and follow all product label instructions and warnings thoroughly before use. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.The articles featured herein are for informational purposes only and should not be construed as medical advice. Specific medical advice should only be obtained from a licensed health care professional. No liability is assumed by ProSource for any information herein.
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Inflation, Protein Prices and Protein Values
This will come as a surprise to precisely no one, but inflation has been heating up to levels not seen in this country in forty years, and consumers are feeling the pain in their wallets. This is true whether you’re buying gas or bread or just paying the rent. It’s also true if you’re serious about your fitness and nutrition, and you regularly purchase protein supplements.Many of the reasons for the sharp increase in protein-related costs are common to the general economy. Supply chain issues continue to frustrate manufacturers in all industries. In the protein trade, it’s more expensive to feed dairy cows, harder to find the workers who will process whey protein and transport it to market, and even getting tubs and lids and other packaging materials is becoming more difficult. At the same time, for some manufacturers, borrowing is more expensive, which makes expanding operations to meet demand more difficult.Compounding the problem in the protein category is the fact that demand for whey protein powder is growing by leaps and bounds across the world as new economies emerge in China and India and Africa, giving rise to new legions of consumers looking to eat better and live healthier. Market experts predict that whey prices will persist at historically high levels until new cheese and whey processing capacity comes online over the next five years.So. There’s the bad news. Times are hard. But when it comes to protein retailing, times are harder for some than others. Why? Because the vast majority of protein manufacturers / retailers have a long list of expenses, of which actual product manufacture is just one item. Big in-house marketing departments, superstar brand endorsers, point-of-purchase sales materials, and social media influencers cost money too. ProSource's competitors live in a world where prices are increasing from supplier to brand, then from brand to retail store, and finally from the store to the consumer.And believe us, it shows. When we visit our local chain-store supplement retailer to see how our competitors are faring, we are just dumbfounded by the retail prices we are seeing. Two-pound tubs of the most generic whey protein concentrate and isolate blends are edging past $40. Five pound tubs? $80 and more! Imagine if these tubs contained actual superior-quality 100% whey isolate or the most advanced forms of hydrolyzed whey. Faced with rising costs and raw materials shortages, many manufacturers face the risk of pricing themselves out of existence and forcing customers to seek alternative protein sources. Other less scrupulous manufacturers will soon be up to their old tricks again, such as protein spiking. This deceitful practice -- which entails measuring the nitrogen content of lesser ingredients like glycine, taurine or even maltodextrin and using that deceptive figure to stand in for whey protein content -- was a problem even during more prosperous times. Expect it to rebound with a vengeance in the coming months. Is the forecast all doom and gloom? No, because there’s a better way.The ProSource Brand: A Lean, Direct Manufacturing and Retailing Model Perfect for Hard TimesAt ProSource, we'd like to say we saw all this coming and decided to streamline our costs accordingly well in advance. But the truth is, we never had any desire to compete with the oversized category giants who, themselves, mostly got bought up years ago by many-times-larger corporate conglomerates anyway.Our first priority was -- and will always be -- you the individual consumer. That's why we rooted out every production and marketing cost that wasn't directly targeted at supplement research, advanced manufacturing protocols, and ingredient purity and potency. That's why we warehouse our products in our own climate-controlled facility and ship our products directly to you. All the savings gained by these operating efficiencies are passed on to you in the form of lower prices on higher-quality products. Which means we're better placed than any of our competitors to navigate the coming economic storm and continue to be your trusted supplier of the world's best proteins. Original NytroWhey -- The 100% Whey Isolate That Started It AllWatching whey protein prices streak upward, it's amazing to consider that a few decades ago whey was considered a valueless by-product of cheesemaking. Manufacturers literally discarded it. It took modern research to identify whey as a food product possessed of a protein biological value superior to that of fish, beef or chicken. And then many more years to discover and refine processing methods that would render whey protein palatable and pleasing in texture.Then Original NytroWhey ushered in the modern era of whey isolate formulas by making superior whey protein absolutely delicious. The whey isolate in Original NytroWhey is precision-manufactured using high-performance, ultra micro-filtration processing, a precise and complex synthesis that involves ceramic cold filtering that delivers the purest, most bioavailable protein available, preserving the alphalactalbumin, lactoferrin, and glycomacropeptides that are essential catalysts for enhancing bioavailability, and boosting growth and recovery. NytroWhey's 100% whey isolate content was far superior in muscle-building power and its gourmet-quality flavor made it an instant sensation.And that remains true today, as vast numbers of nutrition- and fitness-conscious consumers purchase Original NytroWhey in convenient 4-lb tubs that are arguably the single greatest value for your dollar in the protein category. NytroWhey Ultra Elite -- Unprecedented Muscle-Building Power and ValueWhen seeking maximum protein value for every dollar you spend, the price tag isn't the only label you should be reading. The nutrition facts panel is where you need to look to find REAL protein value, both per serving and per dollar.NytroWhey Ultra Elite has long been the world's foremost premium whey protein for serious fitness enthusiasts and athletes. It attained this status by virtue of an advanced whey isolate blend consisting of three state-of-the-art protein technologies: A superior-quality crossflow-microfiltration whey protein isolate loaded with critical growth catalysts primed for muscle support. A cutting-edge hydrolyzed whey protein rich in the low-molecular-weight di- and tripeptides that drive elevated levels of growth. And finally, a leucine peptide technology that is a precision-targeted driver of instant protein synthesis, putting your muscles on the road to recovery and growth after an intense workout.The combination of these three proteins places NytroWhey Ultra Elite far above every other protein designed for muscle mass maintenance and growth. Their purity and potency -- completely free of fillers, impurities and spiking agents so common in other commercially available brands -- also ensures that NytroWhey Ultra Elite mixes better and tastes better than all of its competitors. At a price comparable to the simple whey isolate/concentrate offerings of our competitors, NytroWhey Ultra Elite is a protein value of a different kind -- a super-premium muscle fuel that provides maximum growth and transformative power per dollar spent. That value is a direct result of the ProSource consumer-focused merchandising model.A Guarantee of Sports Nutrition Value During Tough Inflationary TimesWhen prices rise and budgets get tight, as they are today, it's tempting to cut back on quality and assume you'll get by somehow. But this is a false assumption, as fewer dollars spent on nutrition of little or no real value is no savings at all.Fortunately, there is another choice, and that is to go with a long-established brand and a company whose commitment to excellence and value you can trust. Whether you're a long-time loyal ProSource customer or just discovering us today, know that we're earning our reputation every day as the serious athlete's #1 sports nutrition source by providing you the ultimate combination of quality and value. Use as directed with a sensible nutrition and exercise program. Read and follow all product label instructions and warnings thoroughly before use. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.The articles featured herein are for informational purposes only and should not be construed as medical advice. Specific medical advice should only be obtained from a licensed health care professional. No liability is assumed by ProSource for any information herein.
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