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The Cure for Protein Sticker Shock

Hard times are getting harder. Budgets are tighter. And now, recession-weary athletes are experiencing Protein Sticker Shock.

Customers who visit some of's bigger retail competitors are reporting jaw-dropping price increases on powdered proteins, particularly products from high-profile manufacturers with high overhead and ancillary costs.

Here at ProSource, we know the market pressures our competitors are facing. Consumers are spending less in an effort to extract maximum bodybuilding value from every dollar spent. At the same time, all kinds of food prices are rising, and as is often the case, protein production has proved particularly vulnerable to market conditions consisting of increased grain costs, decreased supply, and increased overseas demand for protein.

It's a perfect storm of adverse retailing conditions that is bankrupting lesser manufacturers and retailers, and forcing those remaining to jack up prices considerably. Fortunately, it's precisely this vulnerability to external factors--and the need to circumvent them--that led ProSource to implement its unique production and retailing model years ago.

The ProSource philosophy is simple yet powerful. Leverage our unique position in the industry as a mega-retailer and high-volume manufacturer to strike the absolute best deals on the best-quality raw materials (always purchased in huge quantities), eliminate the middle-man markups, and keep the prices super low. Unlike companies purchasing raw materials at the ends of long supply chains--and with big marketing budgets to boot--we're able to slash production costs to the bone and pass the savings on to you, the customer. This flexibility is essential during times of economic difficulty, like today.

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Market Conditions Enhance NytroWhey's Status as Bodybuilding's Premier Protein Value

This strategic advantage is most evident when it comes to our flagship protein formulations, NytroWhey Ultra Elite and original NytroWhey. ProSource's unique relationship with Glanbia Nutrition, the USA's foremost protein manufacturer, has enabled us to incorporate the most potent and powerful amino sources into our ultra-premium NytroWhey Ultra Elite, while maintaining a price that is competitive with those of far-inferior formulations.

Ounce for ounce and dollar for dollar, NytroWhey Ultra Elite offers unprecedented value. Its ultra growth-factor-rich Cross Flow Microfiltration (CFM) Whey Protein Isolate provides maximum bioavailability and spurs elevated blood amino acid levels for hours, while its TherMAX Hydrolyzed Whey Protein Isolate is designed to flood aminos into the bloodstream immediately upon ingestion. A third component, Leuvon 590 Cross Flow Nanofiltration (CFN) Hydrolyzed Whey Protein Isolate, is fortified with an advanced Leucine-Bound Leucine Peptide (LBLP) essential to switching on anabolism.


Meanwhile, original NytroWhey continues to be the gold standard for fast-acting 100% whey isolate formulations, manufactured via an ultra-micro-filtration process that preserves the muscle-supporting aminos and key nutrients while removing impurities typically found in lesser products. At a price that is often significantly less than those of second-rate products, NytroWhey provides high amounts of BCAAs, glutamine peptides and other precision growth factors essential to muscle growth. Together, these two products, NytroWhey Ultra Elite and original NytroWhey, represent your absolute best possible protein choices at a time when competing brands offer ever less quality at higher prices.

It's always a good time to be part of the ProSource family, but some times are even better than other times. These days, it's never been more important to make every dollar spent on supplements count. The flagship NytroWhey brand has become synonymous with quality and value, a state of affairs which only becomes more pronounced as other manufacturers try to cut corners on quality while raising wholesale prices to retailers. It's no wonder that legions of athletes, and fitness enthusiasts across the board, nationwide, have become such passionate NytroWhey loyalists.