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The Item: Career Updates, Andrew Oye's IFBB Pro Athletes Roundup

The Scoop: Just Announced: IFBB Pro Dennis Wolf has signed an endorsement contract with a sports nutrition company whose marquee athlete is 8-time Mr. Olympia IFBB Pro Ronnie Coleman. According to a company press release, "With his massive frame and obvious genetic gifts, Dennis already possesses the kind of physique bodybuilders the world over aspire to achieve, yet his pursuit of greatness has only just begun. With two top-five Olympia finishes already under his belt, Dennis and his limitless potential represent the new guard of athletes poised to take the future of bodybuilding by the reins."

The "So What?": As reported in "Andrew Oye's Pro-Muscle Report," Dennis Wolf also recently signed an exclusive media contract this past November. "This, along with his alliance with [the sports nutrition company], will undeniably springboard Dennis' well-founded fame and success in the world of bodybuilding to new heights in 2010 and beyond," the release states.

"It has always been my dream, since I was an amateur, to be [an athlete on this team]," says Wolf about his media deal with the company that "was the first magazine to give me international exposure right after I won the [2006] World Championships." A media rep adds, "We still feel Dennis is one of the top competitors in the world. We are confident that Dennis will re-establish himself as one of the elite and as a legitimate Olympia contender in 2010." 

Andrew Oye's Verdict: These deals follow a disappointing showing at the 2009 Joe Weider's Olympia Weekend (won by IFBB Pro Jay Cutler), where the 31-year-old German placed below the Top 15. Dennis Wolf had placed 5th at the 2007 Olympia (Cutler's 2nd win) and 4th at the 2008 Olympia (won by IFBB Pro Dexter Jackson). "Obviously some things went wrong," Wolf admits. "But I made some changes in my camp and will do things differently for my next competition. Conditioning was never a problem for me until the last two Olympias. I'm confident I will be back to where I was condition-wise but now I will be bigger and better too."

Is "Big Bad Wolf" the luckiest bodybuilder in the world? Not many IFBB Pro League athletes can finish last at the Olympia (surpassed by the likes of IFBB Pro Branch Warren, IFBB Pro Phil Heath, IFBB Pro Ronny Rockel, IFBB Pro Gustavo Badell, IFBB Pro Markus Ruhl and 10 others) and then acquire both media and supplement sponorship deals in a matter of three months. As he works toward the Arnold Sports Festival's IFBB Pro Arnold Schwarzenegger Classic, for his sake, 2010 better be an epic year. I still think Wolf's physique, when primed and conditioned, represents a top-tier form. Perhaps a revamped camp can get him back on the trajectory he was traveling before the "detour."

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