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The Item: Career Updates, Andrew Oye's IFBB Pro Athletes Roundup

The Scoop: A "vocal" vet who usually covers bodybuilding news just made some news. Retired IFBB Pro Bob Cicherillo signed a deal to be a pitchman for a sports nutrition brand whose roster includes 8-time Mr. Olympia IFBB Pro Ronnie Coleman. While Cicherillo will no longer be the front man for the bodybuilding website he repped for seven years, fans will still hear the 45-year-old mouthpiece's distinctive Rochester, NY, accent on Pro Bodybuilding Weekly's radio airwaves and on the emcee microphone at pro bodybuilding contests.

A company statement says: "A veteran of the bodybuilding and fitness industry, Bob brings a valuable presence and winning attitude to the company, and [the company] is thrilled to have him as its newest ambassador! Bob is an enthusiastic and outspoken personality with natural leadership abilities, as is evident by his current position as the Athlete Representative for the IFBB -- qualities that will serve him well in his new role as spokesperson."

The "So What?": The signing occurred at the recent Europa Show of Champions (where IFBB Pro Hidetada Yamagishi won the Open Division of the IFBB Orlando Pro Bodybuilding Championships, and IFBB Pro Eduardo Correa won the 202 Division). The statement also notes: "Despite his close ties to the industry and experience as a company spokesman, this partnership...marks the first time Bob has ever signed with a nutritional supplement company."

"There have been a lot of changes in the industry. A great opportunity came up with [the sports nutrition company], and I thought it was a good time for a change," says Cicherillo. "A lot of people didn't see this one coming. This company is cutting edge in the way they represent their athletes -- everyone is put out there like a superstar and I like that."

Andrew Oye's Verdict: After years of competing that started in the '80s, Cicherillo earned his IFBB Pro card at the 2000 NPC USA Bodybuilding Championships. As reported in "Andrew Oye's Pro-Muscle Report," he qualified for the 2006 Joe Weider's Olympia Weekend (won by IFBB Pro Jay Cutler) by winning the 2006 Masters Pro World Championships in New York but elected not to compete. Though he hasn't competed since 2006, the 6-foot, 270-pound talker, TV and film actor, and one of the original stars of TV's "American Gladiators" has maintained a strong presence in the sport among IFBB Pro League Athletes.

With 30 years in the iron game (including winning 14 teenage titles and the 1987 NPC Junior Nationals, as well as competing at the Arnold Sports Festival's 2004 IFBB Pro Arnold Schwarzenegger Classic Bodybuilding Championships), Cicherillo's new role will be true to the term. "True definition of a spokesman and that's why I've been brought onboard," Cicherillo explains. "The company tested the waters with UFC and different events, but never left bodybuilding. I'm here to make sure we're represented in the bodybuilding world."

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