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Posted in: Articles by ProSource, Gossip, Andrew Oye's Pro Muscle Report
By Andrew Oye | Jun 10, 2011

MR. OLYMPIA, image The Item: Legends Update, Career Updates, Product Development

The Scoop: Just Announced: Legendary 8-time Mr. Olympia and retired IFBB Pro Ronnie Coleman launches an online sports nutrition venture. In a post, Ronnie Coleman clarified, "It's an online nutrition company and not my actual line of supplements, that will be released in a couple months."
The "So What?": For this venture, Ronnie Coleman partnered with a nutritional products marketer with over 25 years of experience in distribution and branding, who has worked with Steven Seagal, Hulk Hogan, Chuck Liddell and other professional athletes. According to Coleman's press release: "The website, an online sport nutrition store, will feature over 170 major name brands and thousands of products. It will officially launch June 25, 2011, with a VIP ribbon cutting at Il Baccio Restaurant & Lounge in Delray Beach, Florida."

Andrew Oye's Verdict: Conflicting reports are circulating about whether Coleman will compete at the 2011 IFBB Pro World Masters Championships (aka, "The Return of the Legends") in December. If he competes and launches his line, it may be an opportunity for the veteran IFBB Pro League athlete to physically show the benefits of his own products.

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