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Posted in: Articles by ProSource, Gossip, Andrew Oye's Pro Muscle Report
By Andrew Oye | Jun 21, 2012

IFBB PRO image The Item: IFBB Pro League News, Contest Schedule, Andrew Oye's IFBB Pro Athletes Roundup

The Scoop: Just Announced: Once again, the Arnold Sports Festival takes its show on the road. Originated in North America in Columbus, Ohio, the sports extravaganza's next stop is South America. This adds another competition to the IFBB Pro League contest schedule in 2013, in the form of the IFBB Pro Arnold Schwarzenegger Classic Brazil (Brasil), following Joe Weider's Olympia Weekend in September.

"We are very excited to take the Arnold Sports Festival model to South America in 2013," says co-promoter Jim Lorimer. "The creation of the first Arnold Classic Europe in Madrid in October 2012 proved that there was great demand worldwide for the Arnold Sports Festival concept, and we look forward to continuing our globalization efforts in Rio de Janeiro next year."

The "So What?": Arnold Classic Brazil (Brasil) is a joint venture between former California Governor Schwarzenegger, Arnold Sports Festival co-promoter Lorimer, International Federation of Body Building (IFBB) president Rafael Santonja, and Savaget Promotions of Sao Paulo, Brazil (Brasil).

Partnering with the annual Rio Sports Show, the first-ever Arnold Sports Festival Brazil will be held May 10-12 in Rio de Janeiro and will feature a complete lineup of bodybuilding, fitness, sports, strength and athletic events. The festival also features a heath and fitness expo and a "Fight Pavilion" with the latest in mixed martial arts (MMA) and other combat sports.

Andrew Oye's Verdict: Along with the Arnold Classic Brasil Bodybuilding Championships and other recent additions reported in "Andrew Oye's Pro- Muscle Report," like the Arnold Classic Europe and IFBB Pro Prague Pro Bodybuilding Championships (which bolster the IFBB Pro Olympia Qualification Series Point System), the growth of the international bodybuilding market seems to be exploding, due, in part, to Arnold Schwarzenegger's retirement from politics, which opens more time to focus on sports and Hollywood entertainment.

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