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ANDREW OYES IFBB PRO ATHLETES ROUNDUP: LEGENDARY MR. OLYMPIA RONNIE COLEMAN LAUNCHES SPORTS-NUTRITION BRAND IN U.S. MARKET, PLUS NEWS FROM IFBB PRO CEDRIC MCMILLAN, IFBB PRO ZACK KHAN, MR. OLYMPIA JAY CUTLER



Posted in: Articles by ProSource, Andrew Oye's Pro Muscle Report, Gossip
By Andrew Oye | Sep 5, 2012



ANDREW OYES image The Item: Legends Update, Career Updates, Special Appearances, Andrew Oye's IFBB Pro Athletes Roundup

The Scoop: Recently Reported: IFBB Pro League athletes had career updates or made recent guest appearances at various sports, bodybuilding, physique and fitness events. The latest Andrew Oye's IFBB Pro Athletes Roundup includes a Mr. Olympia legend and a future contender for the crown.

The "So What?": Though qualified (both physique-wise and standings-wise) to compete and predicted by some to follow in IFBB Pro Ronnie Coleman's footsteps and possibly win the Mr. Olympia title one day, IFBB Pro Cedric McMillan announced that he has opted not to compete at the 2012 Joe Weider's Olympia Weekend in Las Vegas, where reigning Mr. Olympia IFBB Pro Phil Heath defends his title (which he first won in 2011 by unseating Jay Cutler). Instead, the U.S. Army Leadership Instructor and rising bodybuilding star will focus on preparation for the 2013 IFBB Pro Arnold Schwarzenegger Classic Bodybuilding Championships in Columbus, Ohio (an IFBB Pro Olympia Qualification Series contest, won by IFBB Pro Branch Warren in 2012).

Meanwhile, U.K. IFBB Pro Zack Khan was recently spotted training in Rio de Janeiro, Brazil (where I recently reported the Arnold Sports Festival will launch an Arnold Classic Brasil in 2013). With a comeback story that has yet to yield a single pro-contest placing (since a serious injury that involved muscle tears in both knees a couple of years ago), it's being reported that Khan (who earned his IFBB Pro card by winning the Super-Heavyweight Class and Overall title at the 2009 UKBFF British Championships) is considering taking the stage at the 2013 IFBB New York Pro Bodybuilding Championships.

With recent news of 4-time Mr. Olympia IFBB Pro Jay Cutler changing sports-nutrition company sponsorship, his long-time rival, legendary 8-time Mr. Olympia Ronnie Coleman, just announced the sports-supplement company that bears his name arrives in the U.S. market, launching with a nationwide promotional contest. As reported in "Andrew Oye's Pro-Muscle Report," Ronnie Coleman launched an online-store venture in 2011. Now, his brand, the Ronnie Coleman Signature Series, makes its way into American brick-and-mortar stores, after initially debuting in 2011 in international markets, including Europe, where he did a multi-city U.K. tour earlier this year.    

"I wanted to make sure that I was in a position to launch [my company] in a huge way in the U.S.A. and do it right," says Coleman. "It took a lot of time and planning but I'm ready to give the American supplement industry something that they aren't used to."

Andrew Oye's Verdict:
Congrats to Ronnie Coleman, who took years of dedication to weight training and muscle building to a level that garnered eight consecutive Olympia Sandow trophies at the "Super Bowl of bodybuilding" (matching IFBB Pro Lee Haney's record), and has now parlayed his renown as an IFBB Hall of Fame legend into a post-retirement career of an enduring fan base, appearances, charity work and entrepreneurship. (Cedric McMillan, are you watching? This could be you.)

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