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2010 IRON MAN PRO SHOW POSTPONED
By Andrew Oye
Nov 16, 2009
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The Item: Contest Postponement
The Scoop: Just Announced: Over the weekend, Iron Man Magazine Publisher and contest promoter John Balik issued a press release to announce that the Iron Man Pro Bodybuilding Championships scheduled for January 23, 2010, will be postponed until a yet-to-be-determined date.
The "So What?": The contest, which celebrated its 20th Anniversary in 2009, is one of the longest running IFBB Pro shows in the world. For the last six years, the event has been held in conjunction with the Los Angeles Fitness Expo. "The Expo has been a huge success and is growing every year," says Balik. "But when it was held in late February, two weeks before the Arnold Classic to accommodate the Iron Man Pro, some companies just couldn't exhibit at it...back-to-back expos were just too much for some of them."
Moving to January last year helped Expo exhibitors. However, as Balik notes, "For the pro bodybuilders, it meant having to train and diet through the holiday season and then try to peak again six weeks later for the Arnold and other IFBB contests that follow it."
Unsurprisingly, the postponement decision boils down to economics. "In spite of the huge crowds that attend the Expo and the myriad of sponsors that support it, ticket sales to the Iron Man Pro continue to decline, making it a challenge to produce the contest profitably," says Balik, who is investigating alternative dates, either in late February prior to the Arnold Classic or in May close to the New York Pro Show.
Andrew Oye's verdict: When initial reports of the event simply being "cancelled" circulated, there were cries among disappointed fans that it was akin to spitting on the rich, twenty-year history of the Iron Man Pro, an event which had come to represent the official kickoff of the IFBB Pro Bodybuilding contest season.
Like others, I view postponement - as opposed to cancellation - as a way to avoid the unfortunate irony of axing the only pro show in the so-called "Bodybuilding Mecca" of southern California.
Disclaimer: The articles featured herein are for informational purposes only and should not be construed as medical advice. Specific medical advice should only be obtained from a licensed health care professional. No liability is assumed by ProSource for any information herein.
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