Alacer Corp. was founded in 1972 with a focus on vitamin C, complimented by minerals and B vitamins. This vitamin C focus led the company to collaborate in its early days with global vitamin C experts, including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling. In 1978, Alacer introduced the Emergen-C, effervescent powdered drink mix as the 'champagne of nutritional drinks'. The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer's signature formulation. The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast, fun way to support health and energy. Today Alacer sells 10 flavors of the original Emergen-C formulation, five flavors of a complete Multi-Vitamin line in formulas for kids and adults, and two organically flavored and sweetened versions. Alacer also offers four flavors of Emergen-C specialty formulations, which address support for joint, bone and heart health. The latest addition to the Emergen-C line are three new 2.5 ounce nutrient shots, consisting of citrus-flavored Emergen-C Immune+ (immune system support*), berry-flavored Emergen-C Alert! (healthy energy and mental focus*) and orange-flavored original formula Emergen-C.