In an ever-expanding sea of choices, what are the best products out there?

Thumbing through ads in bodybuilding magazines, it's hard not to notice that so many products have one thing in common - they're all "The Best" - which makes it virtually impossible to choose. The ads have certainly become entertaining though, comparing users of their product to wild animals or ancient warriors who always get the girl. But if you give in to the gloss, there's no doubt when you hand over your hard-earned cash for these proclaimed miracles you'll be paying a considerable amount for the glitter. And the results you get may be fair at best because, unfortunately, the recent trend for many supplement companies is to trade off real science and superior quality standards for these expensive multi-page ads in an attempt to get attention and bolster profit margins.

So, if the ads can't help you decide, what then is the best way to choose a product? Actually, choosing a company instead makes things simpler and more sensible too because the products you choose are only as good as the raw materials used, research methods involved, quality controls established and how well they're formulated. With these four criteria established, choosing a product by selection of a manufacturers can be considerably less frustrating.

The Four Qualities of A Superior Supplement Manufacturer

To put it in perspective, the basic industry standards to look for when deciding on a quality supplement manufacturer and product are:
  • Purity and Potency of Ingredients
  • Research and Development
  • Formula Innovation
  • Quality Control
Purity and Potency of Ingredients
The key to any supplement's efficacy can be found, first of all, in the purity and potency of its ingredients. A lower grade supplement will not only provide fewer results but will not be cost effective either. And the ill-advised habit of taking more of a product to make up for its lower quality may very well have an effect on your health. Certain residual by-products left over from the extraction of herbs and the production of amino acids, although not dangerous if taking recommended dosages of a product, may build up over time if you take too much. It becomes apparent then that it's crucial to find the highest-grade supplements possible for any workout program you undertake if you intend to make any real progress. Creatine Monohydrate ProSource was founded on this basic principle of product purity and potency and has established a reputation industry-wide of offering only top-of-the-line compounds with validated purities. Years ago, ProSource introduced pure ultra-filtered whey protein isolate to the industry, which has now become the gold standard protein for any serious bodybuilder or fitness enthusiast. Since its inception, the NytroWhey protein line has been recognized as the highest-grade, most potent and amino rich whey isolate available worldwide. In fact, there is no other protein out there that remotely compares to the superior whey isolate found in NytroWhey protein products. And this is why many top pro bodybuilders, even those under contract with other companies, rely on NytroWhey. But ProSource didn't stop with proteins, they recognized a dire need for a higher level of purity in every aspect of sports supplementation and set out determined to address this problem. An example of this commitment can be found in the 100% pure AlzChem Creapure