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By Admin | Thursday, March 19, 2009 12:32:02 PM America/New_York
bootcamp" exercise class over the last decade has become one of the sexy new marketing tags in the health and exercise industry. While the notion of a "bootcamp" is rock-solid and born from military origins, the version that the mainstream public is exposed to is not only heavy on the "sizzle" and very light on "substance," but it is often operated in a dangerous and unprofessional manner.
From the aspect of marketing image, the exercise industry is somewhat of a victim of the mainstream media presentation of the "
typical bootcamp." In an effort to spice up content, the image consists of a supposed "trainer" in bad cargo pants and tribal ink, best left in the 90's, yelling and screaming at middle-aged people. The public's image of what a "trainer" is and what constitutes a "
professional trainer" is shaped by these concepts. Unfortunately the industry is debased by this type of buffoonery.
The broad fitness industry is not completely innocent of all charges because truthfully beyond the scope of image, the barriers to enter the field are deplorably low. While it is a debatable point, quite possibly the worst area in the training business is in "bootcamp" fitness groups where poor-grade trainers and bad training methodologies seem to be the norm. Because standard operating procedure is built upon teaching
bad training protocols (and lawsuits abound from injuries sustained in this area), the public needs to understand how these classes should be operated and professional trainers need to learn how to run them.
First and foremost, let me dispel the notion of a professional trainer yelling and screaming at their clients. Motivating a client to achieve their best needs to be done through positive re-enforcement and not through attacks upon suspect areas of poor self-esteem. While the image of a trainer in cargo pants and a bull-horn barking out instructions might make for "good content" in a poor media source, it downgrades the training business and pushes it far away from a "profession." Exhort your clients to be their absolute best but do so with positive imagery and make sure at the end of the class they feel empowered by achievement through hard work. One of the major goals of all training is to improve the quality of the incumbent's life and negative commentary or attitude has no place in a professional trainer's delivery.
Within the physical aspect of training protocols, most bootcamp classes I have seen need to virtually wipe the slate clean and start over. With that in-mind, a careful reminder of the
Renegade Concepts of Training