The Item: Fitness Industry Event, Special Appearances, Andrew Oye's IFBB Pro Athletes Roundup

The Scoop: Just Announced: The Fit Expo (TheFitExpo) Northern California takes over the Bay Area, rocking the Santa Clara Convention Center this weekend (June 29-30). TheFitExpo includes bodybuilding, physique, figure, bikini, strongman, wrestling, karate, and CrossFit contests, fitness and nutrition seminars, as well as powerlifting, parkour, martial arts demos and MMA fights. Fitness, sports and nutrition-related products will be stocked, distributed and demoed at exhibitor booths.

The "So What?": The Fit Expo (TheFitExpo) guest list includes athletes, fitness models, trainers and IFBB Pro Olympia Qualification Series contenders. "Andrew Oye's Pro-Muscle Report" received a list of those scheduled to appear: Reigning 2-time Mr. Olympia IFBB Pro Phil Heath, 4-time Arnold Classic Champ IFBB Pro Flex Wheeler, UFC Fighters Jake Shields, Don Frye, Javier Vazquez, Jamie Varner and Gilbert Melendez, MMA fighter "The Detroit Diesel" Freddy George, former NFL Baltimore Raven and NFL Super Bowl XLVII Champion Brendon Ayanbadejo, fitness model Greg Plitt, former Ms. Fitness America Sherry Goggin, actor and fitness celebrity Roland Kickinger, and more.

Andrew Oye's Verdict: 
With a mash-up of events like the Gracie Worlds Jiu Jitsu Tournament; Odd Haugen's Strongman Strength Classic; the 33rd Annual NPC San Jose Bodybuilding Championships; USPA American Cup Powerlifting Championships, and more, TheFitExpo may be aspiring to match the behemoth of multi-sport expos- the Arnold Sports Festival, home of the IFBB Pro Arnold Schwarzenegger Classic.

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