ANDREW OYE'S IFBB PRO LEGENDS REPORT: MR. OLYMPIA IFBB PRO RONNIE COLEMAN CULTIVATES THE BUSINESS SIDE OF BODYBUILDING
By Admin | Monday, February 17, 2014 7:21:33 AM America/New_York
The Scoop: Recently Reported: The latest "Andrew Oye's Pro-Muscle Report" Pro Athletes Roundup checks-in on the happenings of a bona fide legend among IFBB Pro League athletes. This week, legendary 8-time Mr. Olympia IFBB Pro Ronnie Coleman was featured in a profile video, taking viewers on a tour of his sports-nutrition company's 50,000-square-foot warehouse that he calls his "home away from home." Coleman, who also has a gym in his Texas home, has equipped his facility with a 1,100-square-foot gym, a kitchen, a conference room, office space, apparel space, design space, and a lounge area with a gaming table and pool table. Naturally, he asserts, "We have a lot of things in the works."
The "So What?": In the clip, Ronnie Coleman touched upon business aspects, such as product labeling and maintaining separate warehouse space for his Signature Series' international versus domestic stock. Two weeks ago, the winner of eight Sandow trophies (a record tied with Mr. Olympia IFBB Pro Lee Haney) made an appearance at the launch of a 12,000-square-foot gym in India during his first visit to Mumbai. "I have heard a lot about India and I am glad to be able to visit this lovely country, rich in history and culture. It also gives me great pleasure to know that they have a highly professional fitness center here. It is doing some great work to promote fitness in India," said Coleman about the first club in Mumbai to offer mixed martial arts (MMA), Zumba classes, kettlebell training, Bollywood dance instruction and more.
Andrew Oye's Verdict: While currently competitive pro bodybuilders (like IFBB Pro Branch Warren, IFBB Pro Victor Martinez, IFBB Pro Toney Freeman, IFBB Pro Dennis Wolf, IFBB Pro Ben Pakulski, IFBB Pro Roelly Winklaar, IFBB Pro Shawn Rhoden and IFBB Pro Evan Centopani) work the IFBB Pro Olympia Qualification Series circuit to challenge reigning 3-time Mr. Olympia IFBB Pro Phil Heath -- the first stop being the upcoming IFBB Pro Arnold Schwarzenegger Classic -- it's cool to witness the entrepreneurship of champions. Last week, I reported about a video tour of the U.K. gym facility of 6-time Mr. Olympia IFBB Pro Dorian Yates (along with a visit by IFBB Hall of Fame athletes IFBB Pro Flex Wheeler, IFBB Pro Kevin Levrone and IFBB Pro Shawn Ray). Before that, I reported about a tour of the Las Vegas warehouse of 4-time Mr. Olympia IFBB Pro Jay Cutler. As usual, these iron-built businessmen will make the rounds to promote their endeavors, with appearances at the Arnold Sports Festival and Joe Weider's Olympia Weekend.
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